78 examples of core company values and how to create your own in 2024

You are in the middle of creating your company values or updating them and you are looking for examples, ideas or suggestions? You are at the right place. We created, just for you, a curated a list of the best company values. These values are the ones used by most successful startups, we ordered them by relevance and usage. You can find the full Startup insights report here.

We also created a guide for Founders who want to shape their culture with the best company values.

Here is the list of 78 company values from 300 of the world’s most successful companies:

1. Customer centric
2. Bias for action
3. Focus
4. Impactful
5. Iteration
6. Urgency
7. Disagree and commit
8. Humility
9. Integrity
10. Low Ego
11. Trust
12. Continuous learning
13. Curiosity
14. Dive deep
15. Growth mindset
16. Problem first
17. Truth-seeking
18. Ownership
19. Care
20. Compassion
21. Empathy
22. Humanity
23. Kindness
24. People first
25. Work-life balance
26. Candor
27. Honesty
28. Respect
29. Transparency
30. Above and beyond
31. Excellence
32. Quality
33. Raise the bar
34. Help others succeed
35. Team cohesion
36. Fun
37. Collaboration
38. Constructive feedback
39. Team first
40. Team player
41. Teamwork
42. Authenticity
43. Diversity
44. Inclusivity
45. Openness
46. Efficiency
47. Frugality
48. Simplicity
49. Consistency
50. Creativity
51. Innovation
52. Problem solver
53. Ambition
54. Think big
55. Grit
56. Hungry
57. Relentlessness
58. Resilience
59. Tenacity
60. Boldness
61. Confidence
62. Courage
63. Risk taking
64. Mission driven
65. Passion
66. Purpose
67. Speed
68. Velocity
69. Accountability
70. Responsibility
71. Data-driven
72. Discipline
73. Rigor
74. Thoughtfulness
75. Pragmatic
76. Think long term
77. Performance
78. Results Oriented

If you want to suggest other company values or if you think something is missing, please reach out to us!
You can find the complete ranking of company values and the top company values.